First-party traffic attribution
To improve route content, tools and enquiry conversion, the website records first-party visit and page-engagement data. This may include visit time, visitor and session identifiers, IP address, approximate country/region and city inferred from the IP, network operator, landing and exit pages, referring website, search engine or AI assistant, UTM campaign, device, browser, operating system, page views, visible engagement time and scroll depth. An IP may be sent server-side to a geolocation service to obtain an approximate location; the result may be inaccurate and is not used for precise tracking. The administrator can disable raw-IP storage or geolocation and configure retention. This data is used for aggregate analytics, security, experience improvement and enquiry attribution, not cross-site advertising or sale.

